Juice Digital Agency is a UX/UI design agency working with businesses in Europe and worldwide. We provide UX/UI design for websites, SaaS platforms, and digital products. Our services include user research, information architecture, prototyping, design systems, and handoff to development. The scope of accessibility (e.g., WCAG 2.1 AA level) is defined for each project individually, depending on the audience, content scope, and technical reality.
Start a projectFrom websites to digital products - we've delivered UX/UI projects that combine user experience, intuitive navigation, and business goals.
UX/UI DesignMarketingSEO
Web Development
UX/UI DesignMarketingSEO
Web DevelopmentOver 8 years of experience in UX/UI design, digital product development, and user experience solutions for websites, platforms, and corporate digital environments.
UX/UI design for websites, platforms, and digital products in various industries - with a focus on intuitive navigation, clear structure, and a more effective user experience.
Experience working with startups, enterprises, and international projects, creating UX/UI solutions that combine business goals, functionality, and high-quality digital design.
From a UX/UI audit to the final design - a clear process that ensures an intuitive user experience and relevant business results.
Every UX/UI project begins with an analysis of the current situation. We evaluate the website or digital product, user flows, navigation, structure, and key friction points. The goal is to understand how people interact with your digital environment, where confusion arises, and what UX/UI improvements can help enhance the user experience, conversion, and business results.
Before visual design, we define user logic, structure, and information architecture. We develop user paths, content hierarchy, and navigation principles. This stage helps avoid costly redesigns in the future and creates a clear foundation for effective UX/UI design for websites and digital products.
We create wireframes, prototypes, and UX/UI design with a focus on an intuitive user experience, clear navigation, and visual consistency. Each design solution is created to help users navigate faster, understand the offering, and take the necessary action.
We develop a modern, functional, and brand-aligned UI design. We define components, visual principles, typography, color systems, and interface elements. The result is a digital design that not only looks professional but also supports usability and a consistent user experience.
UX/UI design is not a one-time process. We analyze user behavior, test design solutions, and identify opportunities to improve navigation, flows, and user interaction. Continuous optimization helps reduce friction and improve the effectiveness of the digital product or website.
After completing the UX/UI design, we prepare materials for development and ensure close collaboration with the development team. This helps ensure that the final product precisely matches the design logic, user experience principles, and business goals.
Not every project starts with a redesign from scratch. Often, the right first step is a structured UX/UI audit based on existing data - analytics, user behavior, and conversion flows. The audit results help make decisions about the scope and investment level before design work begins. Read more about our UX/UI solutions for corporate websites in our website development service.
An evaluation of the existing product or website: analysis of user flows, information architecture, navigation, forms, and conversion points. The result is a documented list of findings and priorities with specific steps for improvement.
Development of a new solution: information architecture, wireframes, prototypes, UI design, and a design system. Suitable when audit findings or business changes require structural transformation, not just local improvements.
Analytics data (GA4, Search Console), heatmaps, session recordings, conversion funnels, and form abandonment rates. Helps identify the scale of a problem, not just its existence.
User interviews, contextual inquiry, interviews with internal teams (sales, customer support), and competitor analysis. Helps understand *why* the data looks the way it does.
Click path tests, moderated and unmoderated sessions with real users, and iterative changes before development. Potential A/B testing for critical flows after launch.
The scope of research and validation is tailored to each project, depending on the available data, audience scale, and project timelines. We often supplement data analysis with insights from SEO optimization, as user search intent provides direct information about content and navigation.
A library of components, design tokens (colors, typography, spacing, radii), layout principles, and usage rules. The system's scope is adapted to the product's scale - from a simplified Figma library for smaller projects to a full design system for multi-screen products and multi-team environments.
We see accessibility as part of design quality: a clear visual hierarchy, sufficient color contrast, understandable form states, keyboard navigation support, and semantically correct markup in the handoff. The specific level of compliance (e.g., WCAG 2.1 AA) is determined for each project individually. We do not promise universal WCAG compliance without a full audit and technical implementation.
Structured Figma files with components and states, design tokens, specifications for individual flows, and comments on micro-interactions. We participate in review sessions and adapt solutions if technical limitations or new data emerge during development. If the project also involves branding, we link the UX/UI with our logo and branding work.
The timeline depends on the scope. The following is a typical structure for a medium-scale UX/UI project. For complex products (SaaS platforms, multilingual websites), the stages are repeated for each module.
Data and user behavior analysis, UX audit, information architecture, wireframes for main flows, internal alignment.
Visual language, foundation of the component library, high-fidelity prototypes, iterations, and internal testing.
Documenting the design system, creating specifications for development, review sessions with developers, oversight during the first implementation iterations.
We measure results using qualitative and quantitative metrics defined at the start of the project. For example: task completion time, error rate in critical forms, bounce rate in application flows, user feedback, and engagement rates for specific screens.
Changes in conversion depend on many factors outside of design - traffic quality, the offer, price, competition, and seasonality. Therefore, we do not guarantee a specific increase in conversion or other business results in advance. Our commitment is to a structured process, measurable hypotheses, and iterative changes based on data.
Clear scope of what the service includes and who it fits best - so you can quickly tell whether it matches your project's needs.
UI/UX Designer
Many companies think UX/UI design is about visual appearance. In practice, it's often about money. Poor navigation, a confusing structure, or a complicated user journey means lost customers, lower conversions, and a poorer return on ad spend. Good UX/UI design helps people understand the offer faster, make a decision, and take action. It's not just design - it's a tool that helps reduce errors, increase results, and save company resources in the long run.
UX/UI design combines the development of user experience (UX) and user interface (UI). The UX part defines the structure, navigation, and user paths - what a person needs to do and how to do it without friction. The UI part defines the visual layer: components, typography, colors, and micro-interactions. Together, they create intuitive, functional, and consistent websites and digital products.
A UX/UI audit is an evaluation of an existing product or website - analyzing user flows, navigation, content structure, forms, and conversion points. The result is a documented list of findings and recommendations. A UX/UI redesign is the development of a new solution: information architecture, wireframes, prototypes, UI, and a design system. An audit is often a logical first step before a redesign, as it allows decisions to be based on data, not assumptions.
Research can include quantitative data analysis (analytics, heat maps, recorded session recordings), user interviews, competitor and market analysis, and content audits. Validation occurs at the prototype level - user tests, click path evaluation, and iterative changes before development. The scope of research and validation is adjusted to the project's scale and available data.
A design system is a library of components, typography and color tokens, layout principles, and usage rules that design and development use consistently. It is especially useful for products with many screens, multiple teams, or plans for expansion. For smaller projects, a simplified component library in Figma is sufficient.
We view accessibility as part of design quality, not as a separate additional task. In practice, this means a clear visual hierarchy, sufficient color contrast, understandable form states, keyboard navigation support, and semantically correct markup in the handoff to development. The specific level of compliance (e.g., WCAG 2.1 AA) is determined for each project individually - depending on the audience, scope of content, and technical context.
The handoff includes a structured Figma file with components and states, design tokens (colors, typography, spacing), specifications for individual flows, and comments on micro-interactions. When working with the development team (ours or the client's), we participate in review sessions and adapt solutions if technical limitations are discovered.
We measure the result based on qualitative and quantitative metrics defined at the beginning of the project - for example, task completion time, error rate in forms, bounce rate in critical flows, user feedback, and engagement rates for specific screens. Conversion changes depend on many factors outside of design (traffic, offer, price, competition), so we do not guarantee a specific conversion increase in advance.
The timeline depends on the scope. A rough structure for the first 90 days: 0-30 days - research, audit, information architecture, and wireframes; 30-60 days - UI design, prototypes, and internal testing; 60-90 days - documenting the design system, handoff to development, and oversight during the first implementation iterations. For complex products (SaaS platforms, multilingual websites), these stages are repeated for each module.
